The event, organised in partnership with Smobhub, brings together industry leaders to address the challenges and opportunities of future mobility.
Madrid, 20 November 2024. - IFEMA MADRID opens its doors from 19 to 21 November to the Global Mobility Call, a crucial event for the future of sustainable mobility. Held in Hall 3 of the Exhibition Centre, the event, co-organised with Smobhub, brings together prominent institutional and business leaders and international experts to discuss the challenges and opportunities presented by the transformation of the sector.
The official opening of the Global Mobility Call was attended by leading figures, including Daniel Martínez, Executive Vice President of IFEMA; Juan José Lillo, Partner & Co-Founder of Smobhub; Jorge Rodrigo, Regional Minister of Housing, Transport and Infrastructures of the Community of Madrid; and Óscar Puente, Minister of Transport and Sustainable Mobility. Daniel Martínez Rodríguez, in his opening speech, highlighted the importance of the Global Mobility Call as a forum to promote the transition towards a decarbonised economic model, with sustainable mobility at its core. Juan José Lillo, for his part, underlined the global relevance of the event and the need for Spain to have international events of reference in the field of mobility. He emphasised the internationalisation of the Global Mobility Call as a platform for the exchange of knowledge, experiences and investments. Lillo highlighted the presence of high-level international speakers and the focus of the congress on key issues such as innovation, urban planning and public transport.
On the other hand, Jorge Rodrigo, Regional Minister of Housing, Transport and Infrastructures of the Community of Madrid, highlighted the importance of the event as a showcase and driver of the transformation of the sector. He highlighted the role of the Community of Madrid as host and active participant in the Global Mobility Call, underlining the importance of public transport as a fundamental right. While the Minister of Transport, Mobility and Urban Agenda, Óscar Puente, addressed the urgency of climate action in the context of recent extreme weather events. He recalled the impact of global warming and the need to reduce transport emissions. Puente defended decarbonisation and economic growth as two sides of the same coin, arguing that growth is essential for investment in clean technologies.
With this third edition, Global Mobility Call consolidates its position as a benchmark event for debate and the search for solutions in the field of sustainable mobility, bringing together the main players in the sector in a space conducive to collaboration and innovation.
All the key points of the second day of Global Mobility Call 2024
The Trafic Forum, the inspirational keynote by the founder of Shazam and the participation of international mayors are some of the many activities that will address the main challenges and solutions for the design of sustainable mobility.
The second day of the third edition of Global Mobility Call will offer a wide range of activities, including the participation of public representatives of municipal governments, the Trafic Forum and the intervention of the founder of Shazam, as well as other events that will address the main challenges for the development of sustainable mobility.
Wednesday's agenda highlights the Trafic Forum, which will have its own space at GMC and will address the topics: Boosting a new mobility, Shared Mobility Services and the Autonomous Vehicle/Autonomous Driving. The event will be opened by the Director General of Traffic, Pere Navarro, and will be attended by other representatives of the DGT and numerous experts in inclusive mobility and road safety.
On the Main Stage, the meeting "Planning the mobility of citizens in the cities of the future" with the participation of the mayors of Madrid, José Luis Martinez-Almeida and Aurora (Illinois, United States) Richard Irving, and the president of the Spanish Federation of Municipalities and Provinces, María José García-Pelayo. Also in this space, the founder of the music recognition app, Shazam, Chris Barton, will give an inspiring keynote that will offer valuable lessons on the importance of innovation, resilience, the power of perseverance and the path from an idea to a revolutionary breakthrough.
On this same stage, the round table sponsored by Iberdrola "Driving the electric future: Solutions in times of uncertainty" will be held, which will address the importance of collaboration between sectors and administrations to promote the energy transition. Later it will be the turn of the round table "Sustainable mobility: lessons learned in Europe, future perspective", sponsored by Moeve (Cepsa). In addition, the conference "The Robotaxi revolution" will focus on the revolutionary concept of autonomous and connected vehicles, through the case of Waymo, Google's robotaxi subsidiary.
The Agora Connect will host the round table "All roads lead to public transport", coordinated by ETRA, which will analyse how to strengthen public transport systems through strategic investments and policy interventions. The same space will host the conference "Global sustainability commitments through urban mobility", led by Vectalia, which will address how reliable and affordable public transport, together with active mobility, can accelerate decarbonisation. Subsequently, the meeting "Customer experience and the new mobility: people at the centre", sponsored by Alsa , will address issues such as personalisation of mobility, progressive cost reduction for end users, inclusion and the importance of avoiding the digital divide.
The conference "Sustainable integration of urban and interurban territories", coordinated by Arriva in the Ágora Inspire, will analyse the importance of connecting various regions through sustainable and multimodal transport networks. In this auditorium, the ONCE Foundation is coordinating the round table "AI for all: Inclusive mobility through intelligent solutions", which will address how Artificial Intelligence makes transport more accessible to people with disabilities. Later, EMT Madrid will lead the conference "Energy transformation as a lever for change in transport", which will explore how new energy solutions act as a catalyst for industrial evolution, offering opportunities for innovation, sustainability and profitability.
In the Agora Alliance, the round table "The transformation of strategic intermodal logistics hubs", coordinated by Puertos del Estado, will address how to promote the transformation of ports into logistics centres enhanced by high technology, digitalisation and connectivity.
See the full Global Mobility Call agenda here.
Photo: IFEMA MADRID 2024
